Why is identity important?
You define yourself, your identity, by what you do. Your interests, your goals, your habits, your experiences, your history, your ancestors, your quirks, how you feel depending on the day and the clothes you pull out of the wardrobe each morning…It’s quite complicated being YOU! Should you wear the sunny bright yellow t-shirt, or should you wear the black hoodie?
What would you choose?
Whatever you decide to wear, the message it conveys becomes a big factor on how friends, family and the world around you will judge you! You shouldn’t judge a book by it’s cover, but it is part of being human to make quick opinions based on what we see with our eyes alone. Colour has been used as an effective tool throughout history to convey messages:- Red seems to be a universal colour of warning, because of its relationship to fire and blood, where Blue is related to more calming emotions conjuring thoughts of the sky and sea! Green is nature, yellow is the sun, white is light and black is dark and so on…
What colour would you say you are?
What is your message?
The messages you send, sometimes unconsciously, are usually things that are important to you; things that you feel define your character, mood or ideals. It could be a political statement, humour, your devotion to a band, film or celebrity, maybe a role in a group that makes you feel like a part of a bigger whole. Humans are essentially social creatures because we have a deeply rooted need to fit in and be accepted. They flock together with people of similar age groups who have similar hobbies, interests, political alignments or jobs and form teams, where they can work together, building skills, socialising and even competing with each other. Because of this, the group needs an identity; a flag or logo so your team can be different and identified from the next team, a slogan so the world understands your agenda and maybe even a uniform.
What would your slogan or logo be? Would it be a motivational quote, a name, a symbol, a shape? Think about that…
Your identity is important, so how you dress plays a big role in other people’s perception of you. A psychologist would tell you that a bulky, all covering black hoodie portrays a darker, more introverted character, a trope we see used in TV and film all of the time. Alternatively a bright yellow t-shirt shows a more exposed and brighter extroverted character. But none of us at B4Branded are psychologists, because we print t-shirts and we don’t care for stereotypes.
Who are you?
Who you are is for you to decide, but just a couple of questions before you leave us.
Did you choose the t-shirt or the hoodie?
What colour did you pick for yourself?
What was your idea for a slogan or logo?
Do you have answers to those questions? Then you have already started designing your own visual identity and maybe even your own uniform or brand. Is this something you should develop? Maybe it is time to wear your heart printed on your sleeve? Think about the possibilities of this and where it could take you…
B4Branded are experts in making your identity a reality, with in-house graphic designers and printing facilities all geared to making you and your team look great! For more information on our services why not drop us an email at [email protected] to see how you can get your image looking just like you want it!